Storm Lures is a well-known brand that produces fishing lures and other fishing-related products.
Gary Loomis founded the company and is part of the Rapala VMC Corporation, a global fishing tackle company.
Storm Lures offers various fishing lures to attract various fish species.
They are popular among anglers for their innovative designs, lifelike patterns, and effective fishing action. Some of their best Storm fishing lures series include:
1. Storm Arashi Series
The Storm Arashi Series is a popular line of fishing lures produced by Storm Lures.
The word “Arashi” means “storm” in Japanese, and the name reflects the series’ focus on delivering lures designed to withstand the most challenging fishing conditions.
These lures are carefully engineered to have lifelike swimming actions, precise control, and excellent durability to attract a wide range of gamefish.
It is known for its crankbaits and jerkbaits that have a lively, natural action to attract predatory fish like bass, walleye, and pike.
The Arashi Series includes various lures tailored to specific fishing scenarios and target species. Some of the key lures in the Arashi Series are:
Storm Arashi Crankbait: These are hard-bodied crankbaits designed to dive to specific depths, depending on the model.
They feature a self-tuning line tie and a circuit board lip that allows the lure to quickly reach its desired depth and stay there during the retrieve.
The Arashi Crankbaits have a tight wobble and come in different sizes and diving depths, making them effective for bass, walleye, and other species.
Storm Arashi Glide Bait: The Arashi Glide Bait is a larger, hard-bodied swimbait with a side-to-side gliding action.
It is designed for targeting big, aggressive fish like bass, musky, and pike. This lure’s slow, mesmerizing, gliding motion can trigger explosive strikes.
Storm Arashi Top Walker: This topwater walk-the-dog style lure creates a zig-zag action when twitched side to side.
It’s designed to be fished at the surface, imitating injured baitfish and attracting predatory fish, especially bass.
Storm Arashi Spinbait: This is a finesse-style, sub-surface bait that mimics the subtle movements of dying baitfish.
The Spinbait can be retrieved at varying speeds, and its enticing action is effective for bass, trout, and other species that feed on small forage.
The Storm Arashi Series is popular among anglers due to its quality construction, lifelike designs, and ability to consistently catch fish in different fishing conditions.
These lures are designed with attention to detail, incorporating realistic patterns and finishes to make them appealing to various gamefish.
2. Storm Wildeye Swim Shad
Realistic soft plastic swimbaits with lifelike details and a paddle tail, commonly used for bass and other predatory fish.
Key features of the Storm Wildeye Swim Shad include:
Realistic Design: The lure features a detailed body profile and color patterns resembling a live shad.
The 3D holographic eyes add to its lifelike appearance, making it more convincing to predatory fish.
Soft Plastic Construction: The Wildeye Swim Shad is made from soft, durable plastic that provides a natural feel and action in the water, increasing its effectiveness in fooling fish into striking.
Paddle Tail Action: When retrieved, the lure has a paddle tail, creating a realistic swimming motion.
The tail produces a side-to-side kicking action, imitating a swimming shad and attracting the attention of gamefish.
Versatility: The Storm Wildeye Swim Shad is versatile and can be used with various fishing techniques.
It can be fished on a jig head, Texas-rigged, Carolina-rigged, or used as a trailer on spinnerbaits and swim jigs.
Available in Different Sizes and Colors: The Wildeye Swim Shad comes in various sizes, from small to large, to match different forage sizes and target other fish species.
It is also available in various color patterns to suit different water conditions and fish preferences.
The Storm Wildeye Swim Shad is a go-to lure for anglers targeting bass, walleye, pike, trout, and other predator fish. Its realistic design and action make it highly attractive to these species.
Whether you’re fishing in freshwater lakes, rivers, or even coastal saltwater environments, the Wildeye Swim Shad is a reliable choice for enticing strikes from hungry fish.
3. Storm Rattlin’ Chug Bug
A topwater popper with a noisy rattle that imitates distressed prey, drawing strikes from bass, trout, and other surface-feeding fish.
Key features of the Storm Rattlin’ Chug Bug include:
Topwater Popper Design: The Rattlin’ Chug Bug is a topwater popper featuring a concave mouth that creates a chugging and spitting action when retrieved.
This action imitates distressed or injured prey on the water’s surface, drawing predatory fish to strike.
Rattling Chamber: As the name suggests, the lure has a built-in rattling chamber that produces a distinct sound when it moves in the water.
The internal rattles add attraction, especially in murky water or when fish are actively feeding.
Realistic Appearance: The Rattlin’ Chug Bug has a realistic body profile, detailed color patterns, and 3D holographic eyes, adding to its lifelike appearance.
It has various color options to match the local forage and water conditions.
Versatility: This lure can be effectively used in various situations, such as casting near shorelines, weed beds, submerged structures, or any area where fish feed at the surface.
Easy to Use: The Rattlin’ Chug Bug is relatively easy to use, making it suitable for novice and experienced anglers.
Retrieve it with a steady popping action or a combination of pauses and pops to trigger strikes.
Target Species: The lure is particularly effective for bass, but it can also attract other freshwater and saltwater species, including trout, pike, snook, redfish, and more.
When fishing with the Storm Rattlin’ Chug Bug, you must vary your retrieval speed and technique to find the most effective presentation.
Experimenting with different popping patterns and retrieves can help determine what entices the fish on a given day.
4. Storm 360GT Searchbait
A pre-rigged swimbait with a paddle tail that creates lifelike swimming action, targeting various fresh and saltwater species.
Key features of the Storm 360GT Searchbait include:
360-degree Design: The 360GT Searchbait has a unique body and jighead combination that allows for a full 360-degree rotation of the soft plastic body on the jighead.
This feature creates an incredibly realistic swimming action that attracts fish from all angles.
Swim Shad Body: The soft plastic body of the Searchbait is shaped like a shad, a common baitfish that many predator fish feed on.
It features a paddle tail that produces a natural swimming action, making it look like a real baitfish in the water.
Built-in Rattles: Some versions of the 360GT Searchbait come with built-in rattles inside the body, which create additional noise and vibrations, attracting fish even from a distance or in murky water conditions.
Pre-rigged and Ready to Fish: The Searchbait comes pre-rigged with a VMC Coastal Black hook on the jighead.
This convenience allows anglers to start fishing right out of the package.
Wide Range of Sizes and Colors: The 360GT Searchbait is available in various sizes and color patterns, allowing anglers to match the local forage and water conditions to increase their chances of success.
Versatility: This swimbait can be used in different fishing scenarios, including casting, jigging, and trolling.
It is effective for many species, such as bass, trout, walleye, redfish, snook, and more.
The Storm 360GT Searchbait is a user-friendly lure suitable for beginners and experienced anglers.
Its lifelike action and versatility make it an excellent choice for anglers targeting various gamefish species in different fishing environments.
When fishing with the Storm 360GT Searchbait, experiment with varying retrieval speeds, pauses, and jigging motions to determine the most effective presentation for the current fishing conditions.
Always follow local fishing regulations and responsible catch-and-release practices to help maintain healthy fish populations for future generations.
5. Storm Original Wiggle Wart
A classic crankbait is known for its tight wobbling action and is excellent for catching bass, walleye, and other gamefish.
Key features of the Storm Original Wiggle Wart include:
Classic Design: The Original Wiggle Wart has a traditional crankbait design with a rounded, wide-bodied profile and a diving lip.
Its timeless design has stood the test of time and continues to catch fish in various fishing conditions.
Tight Wobbling Action: The lure’s tight, side-to-side wobble creates vibrations in the water that can be felt by predatory fish, triggering their feeding response.
Diving Lip: The Wiggle Wart is designed to dive to specific depths, depending on the model and the size of the lip.
This feature allows anglers to target fish at different water depths.
Effective in Different Water Conditions: Whether you’re fishing in clear water, stained water, or murky conditions, the Wiggle Wart’s action and vibrations can help attract fish in various settings.
Durable Construction: The lure is built with high-quality materials, ensuring its durability and longevity, even when faced with aggressive strikes or tough fishing environments.
The Storm Original Wiggle Wart is versatile and can be used in various fishing techniques, including casting and trolling.
It is particularly effective in covering water quickly, searching for active fish, and triggering strikes from neutral or less aggressive fish.
When fishing with the Storm Original Wiggle Wart, consider the depth you want and choose the appropriate model with the corresponding diving lip size.
Vary your retrieval speed and experiment with pauses and jerks to find the best presentation for the given conditions and the fish’s behavior on that particular day.
As with any fishing lure, follow local fishing regulations and responsible catch-and-release practices to help protect fish populations and ensure sustainable fishing for the future.
6. Storm Twitch Stick
A suspending jerkbait with an erratic action, great for enticing strikes from predatory fish like bass and pike.
Key features of the Storm Twitch Stick include:
Jerkbait Design: The Twitch Stick is a hard-bodied lure with a slender profile resembling a baitfish.
It is specifically designed for a “jerkbait” fishing technique, where the angler imparts quick and sharp jerks on the fishing rod to create an erratic side-to-side movement.
Suspending Action: The Twitch Stick is designed to suspend in the water column when paused during the retrieve.
This suspending action is attractive to fish as it mimics the behavior of an injured or dying prey, enticing strikes from curious and opportunistic predators.
Realistic Appearance: The lure features realistic color patterns, 3D holographic eyes, and lifelike finishes, making it appear like a genuine baitfish swimming in the water.
Responsive Action: The Twitch Stick responds quickly to the angler’s rod movements, making it easy to manipulate and control the lure’s swimming action.
Durable Construction: The Twitch Stick is built with durable materials to withstand aggressive strikes and the wear and tear of fishing in various conditions.
Versatility: This jerkbait can be fished in fresh and saltwater environments, targeting different species of gamefish.
When fishing with the Storm Twitch Stick, use a twitching and pausing retrieve technique to mimic the movements of an injured baitfish.
Jerk the rod to the side sharply to make the lure dart and suspend, then pause before jerking again.
The combination of the lure’s suspending action and erratic movements can trigger aggressive strikes from fish that are in the vicinity.
The Twitch Stick is particularly effective in colder water conditions or when fish are less active.
Its lifelike appearance and action can tempt even finicky or less aggressive fish to strike.
Experiment with different retrieval speeds and jerk patterns to find the most successful presentation for the day’s fishing conditions and the behavior of the fish.
As always, adhere to local fishing regulations and practice responsible catch-and-release practices to help conserve fish populations for future generations.
7. Storm Kickin’ Minnow
A segmented swimbait with a kicking tail is used for bass, pike, and muskie fishing.
Key features of the Storm Kickin’ Minnow include:
Swimbait Design: The Kickin’ Minnow is a soft plastic swimbait that closely resembles a baitfish’s appearance and swimming action.
It features a realistic body profile, detailed color patterns, and 3D holographic eyes to add to its lifelike appearance.
Soft Plastic Construction: The lure is made from durable plastic, allowing it to move naturally in the water and entice predatory fish to strike.
Internal Weight System: The Kickin’ Minnow is designed with an internal weight system that helps it achieve a lifelike sinking and swimming action.
The lure sinks slowly when paused and swims with a realistic, wobbling motion during the retrieve.
Vibrant Color Options: Storm offers the Kickin’ Minnow various color patterns, providing anglers with options to match the local forage and water conditions.
Versatility: This swimbait can be used with different fishing techniques, such as casting and slow trolling, to target various gamefish species, including bass, walleye, pike, and more.
Multiple Sizes: The Kickin’ Minnow is available in different sizes, allowing anglers to match the lure to the preferred prey size of the target fish.
When fishing with the Storm Kickin’ Minnow, consider the target fish’s water depth and preferred forage.
The lure can be effective when retrieved steadily or with occasional pauses and twitches to mimic the movement of an injured or fleeing baitfish.
As with any fishing lure, it’s essential to adjust your presentation based on the fishing conditions and the behavior of the fish on the given day.
Experiment with different retrieval speeds and techniques to find the most effective approach for enticing strikes.
8. Storm WildEye Live Goby
Realistic Goby-shaped soft plastic bait, effective for targeting various freshwater and saltwater species.
Key features of the Storm WildEye Live Goby include:
Goby Imitation: The lure is designed to closely resemble the appearance and swimming action of a goby, a small bottom-dwelling fish commonly found in many freshwater and saltwater environments.
Soft Plastic Construction: The WildEye Live Goby is made from soft and durable plastic, allowing it to move naturally in the water and attract predatory fish.
Realistic Body Profile: The lure’s body features realistic detailing, including scale patterns and fin designs, to make it look like an authentic goby.
3D Holographic Eyes: The lure is equipped with 3D holographic eyes, which add to its lifelike appearance and can attract fish from a distance.
Vibrant Color Options: Storm offers the WildEye Live Goby in various color patterns to match the local forage and water conditions.
Versatility: This soft plastic lure can be used with different fishing techniques, including jigging, casting, and slow trolling, to target various gamefish species.
The Storm WildEye Live Goby is particularly effective for species that feed on bottom-dwelling prey, such as bass, walleye, perch, and other freshwater and saltwater fish.
It can be rigged with jig heads, drop shot rigs, or Texas rigs to suit different fishing scenarios.
When fishing with the Storm WildEye Live Goby, try imitating the natural movements of a goby by hopping and dragging the lure along the bottom.
Alternatively, you can use a steady retrieve to mimic a swimming goby in the water column.
As with any fishing lure, be sure to adjust your presentation based on the fishing conditions and the behavior of the fish on that particular day.
Experiment with different colors and retrieve techniques to find the most effective approach for enticing strikes.
Storm Lures are designed to mimic prey’s natural movements and appearance, making them enticing to predatory fish.
Anglers often use these lures to catch various fish species in different fishing scenarios, such as trolling, casting, or jigging.
Storm soft baits
Storm Lures also offers various soft baits designed to imitate different types of prey and entice various fish species.
Soft baits, or soft plastics, are made from flexible materials like silicone or rubber and often feature lifelike textures and details. Here are some popular Storm soft baits:
Storm Wildeye Soft Plastic Series: This series includes a variety of soft plastic swimbaits with realistic eyes and lifelike swimming actions.
They come in range of fish, including bass, pike, walleye, and more.
Storm 360GT Largo Shad: A soft plastic paddle tail swimbait designed to deliver a natural swimming motion and vibration. It’s great for both freshwater and saltwater fishing.
Storm 360GT Searchbait Minnow: A versatile soft plastic bait with a paddle tail and an integrated lip that creates a dynamic swimming action.
It’s used for various species, including bass, redfish, and snook.
Storm WildEye Live series: This line of soft plastic baits includes various baitfish and crustacean imitations, such as mullet, shad, shrimp, and more.
They are enhanced with 3D holographic eyes and a holographic insert for added realism.
Storm Twitch Tail Minnow: This soft plastic jerkbait features a segmented body and a twitching tail, imitating a wounded baitfish. It’s effective for bass, walleye, and other predator fish.
Storm 360GT Coastal Shrimp: A soft plastic shrimp imitation designed for saltwater species like redfish, snook, and speckled trout.
It has a realistic appearance and movement to attract predatory fish.
Storm Lures continuously develops and releases new soft bait designs and colors, so it’s a good idea to check their official website or visit local fishing tackle retailers for the latest offerings.
Soft baits are versatile and can be used with different rigging techniques like Texas rig, Carolina rig, drop shot, or as a trailer for jigs and spinnerbaits, making them a valuable addition to any angler’s arsenal.
Storm Musky Lures
Storm Lures also manufactures a range of lures specifically designed to target musky, one of the most sought-after freshwater predatory fish.
Musky, also known as muskellunge, are large and aggressive fish requiring specialized lures that can handle their size and strength. Here are some popular Storm Musky Lures:
Storm 360GT Coastal GT Shad: This is a large soft plastic paddle tail swimbait explicitly designed for big game fish like musky.
It has a realistic appearance and a lifelike swimming action that can entice even the most cautious musky.
Storm Giant FlatStick: The Giant FlatStick is a large topwater lure known for its extensive profile and side-to-side swimming action.
It creates a lot of commotion on the water’s surface, making it an attractive target for musky.
Storm Kickin’ Stick: A segmented, hard-bodied swimbait with a joint design that creates a realistic swimming motion. This lure is effective for triggering musky strikes.
Storm Super Shad: As the name suggests, the Super Shad is a big, bulky crankbait designed to mimic a large baitfish.
Its deep diving lip allows it to reach the desired depths where musky often lurk.
Storm R.I.P. Seeker: This glide bait is designed for musky fishing, featuring a back-and-forth “S” swimming action.
It’s particularly effective when targeting big, trophy-sized musky.
Storm WildEye Live Musky: A soft plastic musky lure with a lifelike appearance and a paddle tail for added movement. It comes in various sizes and color patterns.
When pursuing musky, it’s essential to have a robust setup and use sturdy, reliable lures capable of withstanding the power and aggression of these formidable fish.
Always check local regulations and guidelines for musky fishing, as they are often subject to specific rules and catch-and-release practices in many regions.
Vintage Storm lures
Vintage Storm Lures refer to older or discontinued models of fishing lures produced by the Storm Lures company.
These lures may have been popular and are now sought after by collectors, anglers looking for classic designs, or those who believe specific vintage lures have unique fish-catching abilities.
Some examples of vintage Storm Lures that were well-regarded include:
Storm Wiggle Wart: The original was a classic crankbait known for its tight wobbling action. It was particularly effective for catching bass, walleye, and other gamefish.
Storm ThunderStick: The ThunderStick was a popular jerk bait known for its erratic swimming action, making it attractive to predatory fish like bass, pike, and muskie.
Storm Chug Bug: The Chug Bug was a topwater popper with a noisy rattle that imitated distressed prey, drawing strikes from bass, trout, and other surface-feeding fish.
Storm Hot ‘N Tot: This was another popular crankbait with a unique hunting action that produced vibrations and flash, successfully catching various species, including bass and walleye.
Storm Rattlin’ ThinFin: The Rattlin’ ThinFin was a thin-bodied crankbait with a rattle chamber, creating noise and attracting fish in different water conditions.
Vintage Storm Lures are considered collectable items and may hold sentimental value for anglers who used them in the past.
Their availability can vary, and some models may become rare or difficult to find, increasing their appeal to collectors.
Storm topwater lures
Storm Lures offers a variety of topwater lures designed to create commotion on the water’s surface and attract predatory fish from below.
Topwater lures are exciting because they often elicit explosive strikes as fish aggressively attack them. Here are some popular Storm topwater lures:
Storm Chug Bug: The Chug Bug is a classic topwater popper with a concave mouth that creates a splashing and chugging action when retrieved.
It imitates distressed prey and attracts bass, trout, and other surface-feeding fish.
Storm Arashi Top Walker: This walk-the-dog style topwater lure produces a zig-zag walking action when twitched side to side.
It’s effective for bass and other predatory fish that like to strike at wounded prey.
Storm Rattlin’ Chug Bug: Similar to the Chug Bug, this topwater popper features a rattle chamber that adds extra noise and vibration, making it even more enticing to fish.
Storm Arashi Cover Pop: The Cover Pop is designed for fishing in heavy cover. It has a cupped mouth that produces a big splash and a loud popping sound, making it suitable for attracting fish in thick vegetation or around obstacles.
Storm Arashi Glide: The Arashi Glide is a larger topwater glide bait that creates a side-to-side swimming action.
It’s effective for targeting big bass and other aggressive predators.
Storm Arashi Spinbait: Though technically a sub-surface lure, the Spinbait can be fished as a topwater bait when retrieved very slowly.
It imitates a dying baitfish and can be a deadly option for finicky or pressured fish.
Storm Topwater Frog: Storm produces various topwater frog lures designed to be fished over lily pads, weeds, and other vegetation.
The frog’s legs create a realistic swimming motion, enticing bass to strike from below.
Storm’s topwater lures are known for their quality and effectiveness in attracting fish to the surface.
When fishing with topwater lures, you must vary your retrieval speed and technique to find the presentation that entices the most strikes.
Rapala storm lures
There may be a slight confusion in your question. Rapala and Storm Lures are two separate fishing tackle companies, but they are related as they both fall under the Rapala VMC Corporation, a global fishing tackle group.
Rapala Lures: Rapala is one of the world’s most renowned and iconic fishing lure manufacturers.
The company was founded in Finland in the 1930s by Lauri Rapala, who created the original Rapala Floating Minnow, a lure that revolutionized the fishing industry.
Rapala lures are well-known for their high-quality construction, lifelike swimming action, and effectiveness in catching various fish species, including bass, trout, pike, walleye, and more.
Some of their popular lure series include the Original Floating Rapala, Shad Rap, X-Rap, and Jointed Minnow, among others.
Storm Lures: Storm is another fishing lure brand under the Rapala VMC Corporation.
As mentioned, Storm Lures is known for its diverse fishing lures, including soft plastics, hard baits, and topwater lures.
Their lures target specific species like bass, walleye, pike, and musky.
Some of their popular series include the 360GT Searchbait, Arashi, WildEye Live, and Chug Bug.
Rapala and Storm Lures have earned a strong reputation among anglers for producing high-quality, innovative, and effective fishing lures.
Whether you choose Rapala or Storm, you can expect reliable performance and the ability to catch fish in various fishing scenarios.
Storm minnow lure
These minnow lures target predatory fish, including bass, walleye, trout, and more. Here are a few popular Storm minnow lures:
Storm WildEye Live Minnow: This is a soft plastic minnow lure with a realistic body shape, detailed color patterns, and 3D holographic eyes.
It comes in various sizes to match the preferred prey size of the target fish.
Storm WildEye Rippin’ Swim Shad: This soft plastic minnow-style lure with a rippled tail design adds extra swimming action.
It can be retrieved at various speeds to trigger strikes from different species.
Storm Twitch Stick: The Twitch Stick is a suspending jerkbait with a minnow-like profile. It’s designed to have an erratic darting action when twitched, mimicking an injured or fleeing baitfish.
Storm Arashi Jerkbait: This is a hard-bodied jerkbait with a slender, minnow-like shape.
It has a responsive action and can be used for precise presentations to attract bass and other predator fish.
Storm Arashi Glide Bait: The Arashi Glide Bait is a larger, hard-bodied swimbait with a minnow profile.
It’s designed to have a gliding, side-to-side swimming action to attract big bass and other aggressive fish.
Conclusion
Storm is known for its innovative lure designs, incorporating lifelike details, realistic swimming actions, and cutting-edge materials to attract fish effectively.
The company offers lures suitable for a wide range of fish species, making them popular among anglers with different fishing preferences.
Storm has developed popular lure series, such as the 360GT Searchbait, Arashi, WildEye Live, Chug Bug, and more, each tailored to specific fishing scenarios and target species.
Storm Lures are built with high-quality materials, ensuring durability and longevity even when facing aggressive fish and tough fishing conditions.
Many anglers have experienced success using Storm Lures, and their products are well-regarded for consistently producing results on the water.
Whether you’re targeting bass, walleye, pike, musky, trout, or other gamefish, Storm fishing Lures likely has a lure to suit your needs.
However, as with any fishing tackle, it’s essential to consider factors like water conditions, weather, and the behavior of the fish on the day of fishing to choose the most appropriate lure and presentation.
Remember that lure designs and product offerings may change over time, so I recommend checking Storm Lures’ official website or visiting local fishing tackle retailers for the latest and most up-to-date information on their products.
With Storm Lures’ reputation for quality and innovation, they remain a popular choice for anglers seeking effective fishing lures to enhance their fishing experience.
Check out the Rapala Lures available on our website.